RSS Owl
RSSOwl is a multi platform open source RSS Reader. The overall feel and navigation is just like a web browser. The RSSOwl user interface is very customizable. You will notice there are a lot of feeds already entered by default which includes many categories. Select feeds open up as HTML inside RSSOwl. As with a browser you can bookmark you favorites as well. To be honest I just started using this application a day ago and so far am very impressed! If any of you are experienced RSSOwl users please feel free to comment.

RSSOwl has a very good search feature also. In fact you can search for podcasts and download them to your hard drive. I have not yet found a way to auto update favorite podcasts … being open source hopefully this is a feature to be added.
If you want more than just iGoogle or don't want to open a separate browsing session to read articles then I highly recommend RSSOwl. This is a great utility for the RSS junkie. RSSOwl is available on Windows, Linux, and Mac.

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For me, it makes more sense to use Google Reader because I can check my RSS feeds from any computer (work, home, family, etc).